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About A. Woodward &
Associates
Our company’s primary focus is to help clients develop
healthy patient and staff relationships. Our consulting services
are customized to your organization, and your specific needs. Areas of
expertise include customer service, organizational communications and
employee engagement.
A. Woodward & Associates was established
in 1999 by Anita B. Woodward, MBA, CHE. Based in Cleveland, Ohio, we have
clients in all parts of the country. Anita has over 20 years of healthcare
management, customer service, and human resource
experience. |
April
2007 Newsletter
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10 Tips for More Effective Communication
It is through our communication with others that we build
relationships, inspire loyalty, and get things done. Communication snafus
lead to misunderstandings, hurt feelings, wasted time, and sometimes even
anger and resistance. We have seen innocent communication issues cause
patient complaints and employee anger with co-workers and
supervisors.
Effective communication is important for leaders and
followers, for care-givers and for support staff. The following tips may
be well-known, but they are often neglected in the busy-ness of our days.
Yet when used, they improve our relationships and make our work go more
smoothly.
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| 1. Remember
to say “Hello,” “Good-bye,” “Please” and “Thank
You.” |
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We think we do this, yet in our consulting work we have heard
countless stories of people neglecting these simple niceties. These
words set the stage for a positive interaction, and show others that
you notice they are human. Use them to greet co-workers upon
arrival, to acknowledge patients and visitors, and when asking for
or receiving assistance from anyone. Using these words takes no more
time, but creates a much more pleasant
environment! | |
| 2. Use active
listening |
|
Active listening involves not just listening to words, but
listening for the meaning they have for the speaker. People can
always tell when we are only half listening. Active listening
communicates respect and can save us time because we really “get”
the entire message, not just part of it. Although we take pride in
being able to multitask, this blocks active listening. To listen
actively, shut out other thoughts and pay attention to the
speaker. | |
| 3. Paraphrase
the other person’s words |
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This technique is useful when you want to be sure you understood
the other’s message, or when you want them to know you really
listened. Use your own words, not the exact words of the other
person, so they do not think you are mocking
them. | |
| 4. Express
empathy when someone has shared an emotion with you |
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Empathy is having an understanding of another’s feelings, as if
you had walked in their shoes. When people have expressed an emotion
in their conversation with us (anger, fear, frustration, joy, etc.)
an empathetic statement mirrors their feelings. “I can tell how
frustrated you are,” “How happy that must have made you!”…
Expressing empathy, especially when a person is upset, is the best
way to show you listened, and cared. It validates the speaker’s
feelings, and builds rapport; so that you can go on to help them. In
emotional situations with patients, colleagues, or even family
members, always use empathy before you start to problem-solve.
| |
| 5. Use “We”
statements when taking credit for a success |
|
Rarely do we accomplish anything entirely on our own in the
workplace. Others appreciate being included in a success, and resent
the person who seems to want to hog the credit. Using “we”
statements shows respect and gratitude, and sets the stage for
cooperation in the future. | |
| 6. Use “I”
statements to own your feelings |
|
“I am feeling hurt by what just happened” is more effective than
saying “You hurt my feelings.” When confronting someone who has
upset you, always lead with “I” statements. In conversations
designed to change someone’s behavior or policies, never open with
“everybody feels…” Referencing a vague “we” or “everybody” is likely
to distract the listener, who then becomes more interested in who
the “we’ is than in the issue. | |
| 7. Watch your
nonverbal communication |
|
We all know about nonverbals, but don’t always think about the
impression we are making in an interaction. Some quick examples: sit
down when talking with a patient, family member, or subordinate;
avoid inching out the door while someone is talking to you; lean
forward in your chair to show you are interested in what the other
person is saying; avoid sighing, tsk-ing and eye-rolling to express
your displeasure or boredom. | |
| 8. Don’t
interrupt others! |
|
This is an obvious rule of etiquette that is often violated in
conversations with patients, families and each
other. | |
| 9. Remain
calm when others are upset |
|
By remaining calm, you maintain control and avoid getting hooked
by the other person’s behavior. Use active listening to better
understand things from the speaker’s perspective. Express empathy.
These two steps will often calm the other person enough that you can
move on to problem-solving. | |
| 10. Remember
you are communicating with Human Beings |
|
Often we get so busy at work that we focus on the tasks we must
do, forgetting we are doing them for, with or to another person, not
an object, a medical record number, or a job description. Human
beings need to feel noticed and respected. By using the tips above,
you validate them, and that leads to more pleasant and positive
interactions. |
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Next Issue – by Special Request!
During a presentation on Rounding at the April Society for
Healthcare Consumer Advocacy conference, Anita Woodward was asked how to
“sell” senior leadership on the benefits of administrative rounds. In our
next issue we will address this topic. If you have any suggestions, please
email us at anita@anitawoodward.com. With your permission, your ideas
may appear in print! |
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Upcoming Speaking Engagements
Anita
Woodward, CHE, will be speaking in the following locations in the next few
months. Please stop by to visit, and let her know how we can make our
e-newsletter and our consulting services more useful to you.
- August 23-26, American Society of Directors of Volunteer
Services annual meeting, San Antonio, TX. Anita will be
speaking about Anita will be speaking twice; on Creating a Culture of
Service Excellence and Making Meetings More Productive. For more
information, call (312) 422-3939 or go to www.asdvs-aha.org.
- September 30-October 4, American Society for Healthcare
Environmental Services annual meeting, St. Louis, MO. Go to www.ashes.org for more information.
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Real Life Customer Service Case
The
following situation really occurred. Consider using it as a case for quick
discussions in staff meetings.
A nurse on an inpatient unit
called Environmental Services and asked for a specific room to be cleaned.
By the time the Environmental Services employee arrived, the nurse had a
more urgent need for a different room to be cleaned. The Environmental
Services worker approached the nurse, who said “Hello. Would you mind
cleaning Room 2 instead of Room 3?” The worker said “No problem,” turned,
and began walking away. Then she stopped, turned around, came back to the
nurse, and said “I want you to know how much it meant to me that you said
‘hello’ before you told me what you wanted me to do. That almost never
happens, and it means a lot.”
- Could this happen in your workplace? Do people sometimes take
shortcuts and forget communication basics like “hello” and “goodbye?”
- Is this more likely to happen within work groups, as people arrive
and leave work, or during the shift, when customers (patients or
internal customers) come and go from our work areas?
- Why did this greeting mean so much to the woman from Environmental
Services?
- What can you and your colleagues do to bring these communication
“basics” back into your workplace?
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We welcome your feedback and story
ideas!
Let us know if you find this newsletter helpful. If you have a
case study you would like us to include, or if there are certain topics
you would like to see addressed, please email
us.
About This Newsletter
This newsletter is published for clients and colleagues of A.
Woodward & Associates, and for others who are interested in customer
service, employee relations, and organizational communication, especially
in healthcare organizations.
If you would like to add someone to
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