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About A. Woodward & Associates

Our company’s primary focus is to help clients develop healthy patient and staff relationships. Our consulting services are customized to your organization, and your specific needs. Areas of expertise include customer service, organizational communications and employee engagement.

A. Woodward & Associates was established in 1999 by Anita B. Woodward, MBA, CHE. Based in Cleveland, Ohio, we have clients in all parts of the country. Anita has over 20 years of healthcare management, customer service, and human resource experience.


April 2007 Newsletter

10 Tips for More Effective Communication

It is through our communication with others that we build relationships, inspire loyalty, and get things done. Communication snafus lead to misunderstandings, hurt feelings, wasted time, and sometimes even anger and resistance. We have seen innocent communication issues cause patient complaints and employee anger with co-workers and supervisors.

Effective communication is important for leaders and followers, for care-givers and for support staff. The following tips may be well-known, but they are often neglected in the busy-ness of our days. Yet when used, they improve our relationships and make our work go more smoothly.

1. Remember to say “Hello,” “Good-bye,” “Please” and “Thank You.”

We think we do this, yet in our consulting work we have heard countless stories of people neglecting these simple niceties. These words set the stage for a positive interaction, and show others that you notice they are human. Use them to greet co-workers upon arrival, to acknowledge patients and visitors, and when asking for or receiving assistance from anyone. Using these words takes no more time, but creates a much more pleasant environment!

2. Use active listening

Active listening involves not just listening to words, but listening for the meaning they have for the speaker. People can always tell when we are only half listening. Active listening communicates respect and can save us time because we really “get” the entire message, not just part of it. Although we take pride in being able to multitask, this blocks active listening. To listen actively, shut out other thoughts and pay attention to the speaker.

3. Paraphrase the other person’s words

This technique is useful when you want to be sure you understood the other’s message, or when you want them to know you really listened. Use your own words, not the exact words of the other person, so they do not think you are mocking them.

4. Express empathy when someone has shared an emotion with you

Empathy is having an understanding of another’s feelings, as if you had walked in their shoes. When people have expressed an emotion in their conversation with us (anger, fear, frustration, joy, etc.) an empathetic statement mirrors their feelings. “I can tell how frustrated you are,” “How happy that must have made you!”… Expressing empathy, especially when a person is upset, is the best way to show you listened, and cared. It validates the speaker’s feelings, and builds rapport; so that you can go on to help them. In emotional situations with patients, colleagues, or even family members, always use empathy before you start to problem-solve.

5. Use “We” statements when taking credit for a success

Rarely do we accomplish anything entirely on our own in the workplace. Others appreciate being included in a success, and resent the person who seems to want to hog the credit. Using “we” statements shows respect and gratitude, and sets the stage for cooperation in the future.

6. Use “I” statements to own your feelings

“I am feeling hurt by what just happened” is more effective than saying “You hurt my feelings.” When confronting someone who has upset you, always lead with “I” statements. In conversations designed to change someone’s behavior or policies, never open with “everybody feels…” Referencing a vague “we” or “everybody” is likely to distract the listener, who then becomes more interested in who the “we’ is than in the issue.

7. Watch your nonverbal communication

We all know about nonverbals, but don’t always think about the impression we are making in an interaction. Some quick examples: sit down when talking with a patient, family member, or subordinate; avoid inching out the door while someone is talking to you; lean forward in your chair to show you are interested in what the other person is saying; avoid sighing, tsk-ing and eye-rolling to express your displeasure or boredom.

8. Don’t interrupt others!

This is an obvious rule of etiquette that is often violated in conversations with patients, families and each other.

9. Remain calm when others are upset

By remaining calm, you maintain control and avoid getting hooked by the other person’s behavior. Use active listening to better understand things from the speaker’s perspective. Express empathy. These two steps will often calm the other person enough that you can move on to problem-solving.

10. Remember you are communicating with Human Beings

Often we get so busy at work that we focus on the tasks we must do, forgetting we are doing them for, with or to another person, not an object, a medical record number, or a job description. Human beings need to feel noticed and respected. By using the tips above, you validate them, and that leads to more pleasant and positive interactions.

 


Next Issue – by Special Request!

During a presentation on Rounding at the April Society for Healthcare Consumer Advocacy conference, Anita Woodward was asked how to “sell” senior leadership on the benefits of administrative rounds. In our next issue we will address this topic. If you have any suggestions, please email us at anita@anitawoodward.com. With your permission, your ideas may appear in print!


Upcoming Speaking Engagements

Anita Woodward, CHE, will be speaking in the following locations in the next few months. Please stop by to visit, and let her know how we can make our e-newsletter and our consulting services more useful to you.

  • August 23-26, American Society of Directors of Volunteer Services annual meeting, San Antonio, TX. Anita will be speaking about Anita will be speaking twice; on Creating a Culture of Service Excellence and Making Meetings More Productive. For more information, call (312) 422-3939 or go to www.asdvs-aha.org.
  • September 30-October 4, American Society for Healthcare Environmental Services annual meeting, St. Louis, MO. Go to www.ashes.org for more information.


Real Life Customer Service Case

The following situation really occurred. Consider using it as a case for quick discussions in staff meetings.

A nurse on an inpatient unit called Environmental Services and asked for a specific room to be cleaned. By the time the Environmental Services employee arrived, the nurse had a more urgent need for a different room to be cleaned. The Environmental Services worker approached the nurse, who said “Hello. Would you mind cleaning Room 2 instead of Room 3?” The worker said “No problem,” turned, and began walking away. Then she stopped, turned around, came back to the nurse, and said “I want you to know how much it meant to me that you said ‘hello’ before you told me what you wanted me to do. That almost never happens, and it means a lot.”

  • Could this happen in your workplace? Do people sometimes take shortcuts and forget communication basics like “hello” and “goodbye?”
  • Is this more likely to happen within work groups, as people arrive and leave work, or during the shift, when customers (patients or internal customers) come and go from our work areas?
  • Why did this greeting mean so much to the woman from Environmental Services?
  • What can you and your colleagues do to bring these communication “basics” back into your workplace?

We welcome your feedback and story ideas!

Let us know if you find this newsletter helpful. If you have a case study you would like us to include, or if there are certain topics you would like to see addressed, please email us.

About This Newsletter

This newsletter is published for clients and colleagues of A. Woodward & Associates, and for others who are interested in customer service, employee relations, and organizational communication, especially in healthcare organizations.

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